Art of the Title

Art of the Title is a website dedicated to title sequence design, spanning the film, television, conference and videogame industries. There is a detailed information on a variety of title sequences which is useful for the film analysis which I talked about on the recent post.

HBO's Game of Thrones opening titles, one of my favourite sequences, depict the locations, in the world of Westeros and Essos. The idea of locations in the sequence came from 'Dan Weiss and Dave Benioff, [who] had written a title sequence in which a raven flies from King’s Landing to Winterfell [in the original pilot script]. [The designers from the company, Elastic], did some concept sketches around that idea but when the pilot was shot, they called us in and said, “People are confused about where they are. Can you guys create little map pieces? Not a title sequence per se, but something that shows us exactly where we are when we go from place to place.”

Network | HBO Design + Animation | Elastic Creative Director | Angus Wall VFX | a52

In the opening credits of 21 Jump Street, the colours red and blue are the generic conventions of a cop/police film and there are flashing police lights behind the titles. The Eminem song 'Slim Shady' is used as the introduction to the first protagonist and it also indicates to the audience that the protagonist dresses as Slim Shady, Eminem's alter ego.